The ski and outdoor apparel brand Halfdays is on a mission to make the outdoors more approachable, inclusive, and fun for all women. Founded in 2019 in Denver, Colorado by former Olympic skier Kiley McKinnon, to make technical gear that doesn’t sacrifice style. Halfdays is sold DTC and at Nordstrom, Bloomingdale’s, Backcountry, and REI in spring 2024.